First thing is first, you recognize that you could use some help. Great start. SetPoint is here to make your life easier and do the work your team doesn’t have the time, capacity, or know-how to do.
With many clients, our relationship begins with an audit. If that sounds intimidating, think of it as a checkup. SetPoint reviews your materials and interviews staff to determine what your organization does well and identify areas for improvement. From there, we work together to tailor a plan with services best aligned with your goals. We work within existing structures and budgets to provide technical assistance and coaching to develop skills, build sustainable internal practices and capacity, and craft a plan that works for you. Here are some ways we can help.
Communications Audits: SetPoint can review your materials and systems to identify what your organization does well, areas for improvement, and opportunities to take your communications to the next level.
Marketing Audit: SetPoint can review and analyze your current marketing strategies and paid media tactics for effectiveness and efficiency. This process can be combined with, or separate from, a communications audit.
Communications Strategy: We can work with your team to develop a flexible communications plan that guides yearly activities, including events, campaigns, development strategies, and social media. We can identify earned media opportunities, enhancing the reach and consistency of your organizational communications.
Marketing Strategy: We collaborate with your team to create a comprehensive marketing plan that outlines goals and objectives, conducts situational and competitive analysis, integrates industry research, defines target audiences, and develops effective marketing strategies and tactics, along with measurement and analysis frameworks.
Crisis Management: Things happen, and you need advice quickly. We are only a phone call away to help you craft a response, design a delivery plan, and train messengers to navigate a crisis.
Media Relations: SetPoint can create an earned media plan, identify and prepare spokespeople, write opinion pieces, draft press releases, work with the media, and serve as an advisor.
Marketing and Communications Integration: SetPoint can create fully integrated communications and marketing strategies or help you align your current plans, fostering cohesion, efficiency, and ultimately greater effectiveness.
Paid Media Strategy and Planning: With over 20 years of experience in paid media, we help define goals, establish key performance indicators, and develop a paid media strategy that aligns with your budget, ensuring you achieve optimal results.
Media Tracking and Reporting: SetPoint utilizes industry-leading software, along with decades of direct media relations, to develop media target lists, monitor media and social coverage, analyze trends, and measure and report on earned media coverage.
Paid Media Placement and Reporting: From comprehensive media plans to targeted campaigns, SetPoint provides media placements that maximize budgets while reaching defined target audiences and demonstrating a clear return on investment.
Communications Skill Building: Have a trusted source to brainstorm, problem-solve, and develop plans. SetPoint offers one-on-one support to build skills, develop or refine systems, and serve as a thought partner and advisor.
Brand Development: From minor refreshes to comprehensive rebranding efforts, we provide brand audits, research, and stakeholder surveys, focusing on brand identity, voice and tone, and visual elements.
Media Training: SetPoint works with team members to enhance interview and media relations skills through group sessions and individual practice, including coaching for specific interviews.
Style Guide Development: SetPoint can handle the intricate process of surveying, researching, messaging guidance, and drafting language to produce cohesive style guidelines.
Coalitions and Movement Support: With extensive experience in coalitions, policymaking, and advocacy, SetPoint can provide tailored support for both newcomers to the space and seasoned professionals.
Message Development: SetPoint can tailor messaging for your specific issues to create effective talking points, develop relevant materials, craft compelling statements, and refine existing materials to ensure a consistent message.
Campaign Development: From fundraising initiatives to comprehensive advocacy campaigns, SetPoint guarantees that each campaign is executed strategically across owned, earned, and paid channels.
Doing Stuff: Sometimes, organizations need extra hands to lighten the workload. We aren’t just consultants, we are doers. When it comes to communications and marketing, SetPoint can help get things done.
SetPoint is always open to tailoring services to best serve a client. If you need support that isn’t listed, do not hesitate to ask.