I’m Tara Jensen, founder of SetPoint. I know what it’s like to need a communications plan, but budgets and staffing are limited. Even organizations with dedicated staff get stuck in the day-to-day grind and have little capacity to take a step back to think, write, and strategize. This is where SetPoint comes in.
For nearly 20 years, I’ve guided organizations and campaigns and mentored individuals with long-term communications planning, media relations, nonprofit administration, and crisis management. I care deeply about the organizations and businesses that improve people’s lives in their communities. I’m excited to work with organizations, from small nonprofits to large foundations, to make the world of public relations a little easier.
The name SetPoint comes from my favorite sport—tennis. A set point is a critical moment of the match. Whether you are ahead or behind, you need a strategy you can execute. I work with organizations to identify or create these moments. Then, I help them build the skills they need to reach their audience and make the most of those key opportunities.