Marketing and communications, a dynamic duo. At SetPoint, we bring experience and strategy to both. A public relations leader who can span advocacy and crisis. A marketing expert who can build brands and deliver ROI. Both dedicated to making a difference in the communities and states we serve. Offering more than advice, always ready to step in and get to work.
Two sisters pairing up to help organizations do good, even better.
Tara, having been in the shoes of her clients, empathizes with the challenges of needing a communications plan while dealing with limited budgets and resources. She knows that even organizations with dedicated communications staff find themselves caught up in the day-to-day tasks, leaving little room to think, write, and strategize.
For nearly 20 years, she has guided organizations and mentored individuals in long-term communications planning, media relations, nonprofit administration, advocacy campaigns, and crisis or transition management. She cares deeply about the organizations and businesses that improve people’s lives in their communities.
Tia is a master at balancing creativity with attention to detail. She is an analyzer and innovator who can keep all project details in check while bringing a fresh, creative perspective. Her ability to navigate the ever-changing media landscape and see a project through from inception to execution to evaluation instills confidence in her clients.
Fluent in all things brand, from design efficacy to audience targeting to client relations. Tia has 20 years of industry experience, spanning nonprofit, government, tourism, healthcare, and retail sectors. She can successfully execute marketing plans and targeted media strategies for a diverse range of clients, maximizing budgets and achieving key objectives.